Marketing Then & Now: A Talk-and-tell with Bozell
When it comes to marketing, advertising, branding, media, PR, digital and social media, “what works” is constantly changing. And no one knows that more than a nearly 100-year-old advertising agency. At Bozell, we’re a powerhouse of knowledge, so we’re sharing insights on what has worked in the past, what continues to work, and what’s up-and-coming. Join us for 20 minutes every month as our very own experts talk about these trends and tell you what you can do to help your brand stand out and your sales go up.
Marketing Then & Now: A Talk-and-tell with Bozell
Episode 16: Introducing 360 Listening – The Most Comprehensive Approach to Understanding Your Audience
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Bozell
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Season 2
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Episode 16
When it comes to connecting with your target audience, the more you understand who they are, what they want and why they do what they do, the better you can communicate with them. That's why Bozell is excited to announce 360 Listening, our innovative new service that combines search, social and news listening to give you a well-rounded, real-time view of the conversation surrounding your brand, competitors and industry. Join us for this episode as we talk with Dan Cooper, Bozell creative director, about how 360 Listening works and how it can help you create more relevant content, boost engagement, predict trends and avoid landmines.