Marketing Then & Now: A Talk-and-tell with Bozell
When it comes to marketing, advertising, branding, media, PR, digital and social media, “what works” is constantly changing. And no one knows that more than a nearly 100-year-old advertising agency. At Bozell, we’re a powerhouse of knowledge, so we’re sharing insights on what has worked in the past, what continues to work, and what’s up-and-coming. Join us for 20 minutes every month as our very own experts talk about these trends and tell you what you can do to help your brand stand out and your sales go up.
Episodes
33 episodes
Podcast Influencer Marketing (Part 4): Unearthing the Secrets of Influencer Marketing & Monetization
Host Jim Minge once again delves into the intricate world of influencer marketing, this time with plant-and-lifestyle macro influencer
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Season 5
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Episode 33
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38:38
Influencer Marketing (Part 3): Brand Partnerships & the Power of Effective Influencer Marketing
In the third part of our ongoing Influencer Marketing series, we dive into the world of digital creators to explore how influencers are shaping industries like travel, lifestyle and more. Host Jim Min...
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Season 5
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Episode 32
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27:38
Influencer Marketing (Part 2): How the Henry Doorly Zoo & Aquarium Used Influencers to Achieve Wild Success
Join us for another deep dive into marketing strategy in part two of our series on influencer marketing. In this episode, host Jim Minge explores how the
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Season 5
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Episode 31
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28:20
Influencer Marketing (Part 1): Finding the Right Influencer for Your Brand
Influencer marketing has exploded, evolving from celebrity product placements to a diverse network of subject matter experts with loyal followings. But what's the key to influencer partnerships that resonate with target audiences and r...
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Season 4
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Episode 30
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20:35
AI Series (Part 4): Siprocal Inc. and the Future of Smarter, More Targeted Advertising
Precise, relevant marketing is the holy grail of advertising. Marketers use a treasure trove of information to accomplish this task, like demographics, audience behavior, preferences, and more. Today, companies like
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Season 4
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Episode 29
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25:57
AI Series (Part 3): Predicting the Future of AI
Uncle Ben was right. With great power, comes great responsibility; especially when it comes to using artificial intelligence (AI) tools to help with your marketing strategy. In part three of Marketing Then & Now’s series on AI,...
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Season 4
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Episode 28
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19:53
AI Series (Part 2): In Bots We Trust? The Ethics of AI
In part two of our series on artificial intelligence, Creative Director John Vogel talks about the ethics of creating content with AI. For example, should you tell a client when you’ve used AI to create something? Do you need to give ChatGPT a ...
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Season 4
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Episode 27
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11:44
AI Series (Part 1): The Advantages & Misconceptions of AI in Marketing
With technologies like predictive analysis, natural language processing, machine learning, and chatbots, the future promised to us by The Jetsons doesn’t seem all that farfetched anymore. But what are the limitations of using AI tools to superc...
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Season 4
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Episode 26
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19:36
Episode 25: Using Today’s Social Platforms to Meet Your #BusinessGoals
“Holy stats, Batman!” That’s what you’ll be saying after you listen to this episode of Marketing Then & Now, featuring our social media and PR strategist, Hannah Rotchafer. Not only will Hannah share with you some insights on the current au...
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Season 3
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Episode 25
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40:38
Episode 24: Art Direction in Today’s World of Advertising and Nonprofits
Art direction can be a powerful thing when done well, proven true in this episode of Marketing Then and Now. Senior art director Heather McCain talks to us about her overarching creative philosophy, how the world of art direction has e...
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Season 3
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Episode 24
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26:31
Episode 23: Hey, Whipple, Get a Load of This Copywriting Insight
You’ll definitely believe in the power of the written word after listening to this month’s episode of Marketing Then & Now. Inspired by the advertising bible, Hey, Whipple, Squeeze This, associate creative director (and pr...
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Season 3
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Episode 23
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31:38
Episode 22: The Importance of Corporate Philanthropy & Giving Back to Your Community
In this episode of Marketing Then & Now, we take a detour from bottom lines and ROIs to focus on doing good. Our guest this episode is Laura Spaulding, Bozell’s director of corporate communications, who talks about our 100 years of “paying ...
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Season 3
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Episode 22
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38:51
Episode 21: How and Why to Build a Brand With ‘Giving Back’ at The Core
There are plenty of small business owners who know the pain of shutting down a brick and mortar due to high costs. But, if you’re Sarah Spitsen, founder and chief candle lady at Feya Co., you start a new company the very next day with a newfoun...
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Season 3
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Episode 21
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30:57
Episode 20: 2022 Predictions – The Ad Industry Pre, During and Post Pandemic
The pandemic has made a substantial impact on the marketing and advertising industry, that’s no secret. But in this episode of Marketing Then & Now, we sit back down with one of Bozell's owners, Kim Mickelsen, to get her take on the past co...
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Season 2
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Episode 20
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21:58
Episode 19: Revealed – The Secrets to Successful Storytelling
Creating content has been a topic of discussion in marketing for years now but how exactly has it changed over time? Why is storytelling still so important? How do you draw in a consumer and get them to continue reading? How do you measure succ...
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Season 2
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Episode 19
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36:40
Episode 18: How to Effectively Navigate Today's Digital Media Landscape
With the state of the third-party cookie changing drastically, marketers can’t ignore the inevitable shift in the digital media landscape. On this episode of Marketing Then & Now, we sit down with Rod Coleman, Bozell’s head of paid media, a...
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Season 2
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Episode 18
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46:11
Episode 17: 60-year-old Secrets to a Successful National Brand Awareness Campaign
With 100 years under our belt, Bozell has seen the advertising landscape change drastically. But throughout the decades, we managed to create one successful campaign after another. How? In this unique episode of Marketing Then & Now, you’ll...
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Season 2
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Episode 17
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26:37
Episode 16: Introducing 360 Listening – The Most Comprehensive Approach to Understanding Your Audience
When it comes to connecting with your target audience, the more you understand who they are, what they want and why they do what they do, the better you can communicate with them. That's why Bozell is excited to announce 360 Listening, our inno...
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Season 2
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Episode 16
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26:41
Episode 15: Behind the Scenes of 100 Years in Advertising
With a history spanning a century, as well as having been a top-10 global leader in the advertising industry, our agency has no shortage of fascinating stories. So, to celebrate our 100-year anniversary, we invited co-owner Kim Mickelsen to sha...
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Season 2
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Episode 15
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32:35
Episode 14: Exploring Everything from The Creative Process to Search Engine Optimization
Being a copywriter back in the Mad Men era was a lot different than it is today. Responsibilities now include anything from social content creation to guerrilla marketing to SEO. Join us in this episode of Marketing Then & Now as our senior...
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Season 2
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Episode 14
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40:25
Episode 13: Know the Difference Between Consumer Insights and Research Findings
When people think of “market research,” most associate it with the quantitative type, which deals with numbers, graphs, surveys and statistics. While those methods are great for identifying or validating “the what,” qualitative research is bett...
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Season 2
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Episode 13
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44:46
Episode 12: Getting the Most Out of Your Social Media Accounts in 2021
You might think you know social, but we guarantee you'll learn something new from our guest on this episode of Marketing Then & Now. Bozell’s very own social media specialist, Christie Do, shares some insights on how to get the most o...
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Season 2
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Episode 12
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32:34
Episode 11: Being a Woman in Advertising – The Good, The Bad & The Interesting
Being a successful woman in business is no easy task. And in this episode of Marketing Then & Now, Bozell President Robin Donovan is sharing all the struggles and successes she faced along the way – from “sexual tensions” while working in m...
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Season 2
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Episode 11
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32:34
Episode 10: Leveraging Software to Improve B2B Marketing & Sales
If you own or work for a B2B company, you’ve most likely experienced some difficulty acquiring new clients and/or cross-selling your current client base. With the absence of trade shows and in-person meetups, reaching your target audience has b...
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Season 1
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Episode 10
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38:51
Episode 9: Add Some Animation to Your Advertising
Animation opens up the possibilities for marketers in terms of promoting a product, explaining a service or even just engaging a consumer. And in this episode of Marketing Then & Now, on-staff animator, Kyle Theobald, explains just how powe...
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Season 1
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Episode 9
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32:59