Marketing Then & Now: A Talk-and-tell with Bozell
When it comes to marketing, advertising, branding, media, PR, digital and social media, “what works” is constantly changing. And no one knows that more than a nearly 100-year-old advertising agency. At Bozell, we’re a powerhouse of knowledge, so we’re sharing insights on what has worked in the past, what continues to work, and what’s up-and-coming. Join us for 20 minutes every month as our very own experts talk about these trends and tell you what you can do to help your brand stand out and your sales go up.
Podcasting since 2020 • 33 episodes
Marketing Then & Now: A Talk-and-tell with Bozell
Latest Episodes
Podcast Influencer Marketing (Part 4): Unearthing the Secrets of Influencer Marketing & Monetization
Host Jim Minge once again delves into the intricate world of influencer marketing, this time with plant-and-lifestyle macro influencer
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Season 5
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Episode 33
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38:38
Influencer Marketing (Part 3): Brand Partnerships & the Power of Effective Influencer Marketing
In the third part of our ongoing Influencer Marketing series, we dive into the world of digital creators to explore how influencers are shaping industries like travel, lifestyle and more. Host Jim Min...
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Season 5
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Episode 32
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27:38
Influencer Marketing (Part 2): How the Henry Doorly Zoo & Aquarium Used Influencers to Achieve Wild Success
Join us for another deep dive into marketing strategy in part two of our series on influencer marketing. In this episode, host Jim Minge explores how the
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Season 5
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Episode 31
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28:20
Influencer Marketing (Part 1): Finding the Right Influencer for Your Brand
Influencer marketing has exploded, evolving from celebrity product placements to a diverse network of subject matter experts with loyal followings. But what's the key to influencer partnerships that resonate with target audiences and r...
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Season 4
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Episode 30
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20:35
AI Series (Part 4): Siprocal Inc. and the Future of Smarter, More Targeted Advertising
Precise, relevant marketing is the holy grail of advertising. Marketers use a treasure trove of information to accomplish this task, like demographics, audience behavior, preferences, and more. Today, companies like
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Season 4
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Episode 29
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25:57