Marketing Then & Now: A Talk-and-tell with Bozell
When it comes to marketing, advertising, branding, media, PR, digital and social media, “what works” is constantly changing. And no one knows that more than a nearly 100-year-old advertising agency. At Bozell, we’re a powerhouse of knowledge, so we’re sharing insights on what has worked in the past, what continues to work, and what’s up-and-coming. Join us for 20 minutes every month as our very own experts talk about these trends and tell you what you can do to help your brand stand out and your sales go up.
Marketing Then & Now: A Talk-and-tell with Bozell
Episode 15: Behind the Scenes of 100 Years in Advertising
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Bozell
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Season 2
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Episode 15
With a history spanning a century, as well as having been a top-10 global leader in the advertising industry, our agency has no shortage of fascinating stories. So, to celebrate our 100-year anniversary, we invited co-owner Kim Mickelsen to share some intriguing, never-before-heard memories. Over her nearly four-decade tenure with the agency, Kim has heard and seen it all. From making WrestleMania the success it is today to bringing the College World Series to Omaha to creating the iconic “Pork. The Other White Meat.” campaign to the comical tales of shooting Mutual of Omaha’s Wild Kingdom ... and oh so much more ... you don’t want to miss this month’s captivating episode of Marketing Then & Now.