Episode 13: Know the Difference Between Consumer Insights and Research Findings Artwork

Marketing Then & Now: A Talk-and-tell with Bozell

When it comes to marketing, advertising, branding, media, PR, digital and social media, “what works” is constantly changing. And no one knows that more than a nearly 100-year-old advertising agency. At Bozell, we’re a powerhouse of knowledge, so we’re sharing insights on what has worked in the past, what continues to work, and what’s up-and-coming. Join us for 20 minutes every month as our very own experts talk about these trends and tell you what you can do to help your brand stand out and your sales go up.

All Episodes

Marketing Then & Now: A Talk-and-tell with Bozell

Episode 13: Know the Difference Between Consumer Insights and Research Findings

March 30, 2021 • Bozell • Season 2 • Episode 13

When people think of “market research,” most associate it with the quantitative type, which deals with numbers, graphs, surveys and statistics. While those methods are great for identifying or validating “the what,” qualitative research is better for explaining “the why.” And according to Keith Navratil, founder of needledrop, “Everyone needs the why.” From self-described “failed copywriter” to highly acclaimed market research consultant, Keith is the quintessential qual research guru, and we’ve partnered with him on many client projects. Join us for this episode of Marketing Then & Now as he discusses the difference between findings and insights, small data versus big data, and why data collection is meaningless without the proper context and wisdom to explain it. You definitely don’t want to miss out on this episode. Why? ... Exactly.