Episode 9: Add Some Animation to Your Advertising Artwork

Marketing Then & Now: A Talk-and-tell with Bozell

When it comes to marketing, advertising, branding, media, PR, digital and social media, “what works” is constantly changing. And no one knows that more than a nearly 100-year-old advertising agency. At Bozell, we’re a powerhouse of knowledge, so we’re sharing insights on what has worked in the past, what continues to work, and what’s up-and-coming. Join us for 20 minutes every month as our very own experts talk about these trends and tell you what you can do to help your brand stand out and your sales go up.

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Marketing Then & Now: A Talk-and-tell with Bozell

Episode 9: Add Some Animation to Your Advertising

December 02, 2020 • Bozell • Season 1 • Episode 9

Animation opens up the possibilities for marketers in terms of promoting a product, explaining a service or even just engaging a consumer. And in this episode of Marketing Then & Now, on-staff animator, Kyle Theobald, explains just how powerful and versatile animation can be. From GIFs to white-board animation to 3D, it allows you to send a shoe to the moon, bring a 2D square to life, or simply give the world a video comprised entirely of “rear ends just tootin’ on things.” ... Yes, Kyle created a very famous fart video called Final Fart, which has been viewed nearly 50M times across a multitude of platforms. So join us as we talk to him about how his video gained traction and how the many different types of animation can help you along your marketing journey.