Podcast Influencer Marketing (Part 4): Unearthing the Secrets of Influencer Marketing & Monetization Artwork

Marketing Then & Now: A Talk-and-tell with Bozell

When it comes to marketing, advertising, branding, media, PR, digital and social media, “what works” is constantly changing. And no one knows that more than a nearly 100-year-old advertising agency. At Bozell, we’re a powerhouse of knowledge, so we’re sharing insights on what has worked in the past, what continues to work, and what’s up-and-coming. Join us for 20 minutes every month as our very own experts talk about these trends and tell you what you can do to help your brand stand out and your sales go up.

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Marketing Then & Now: A Talk-and-tell with Bozell

Podcast Influencer Marketing (Part 4): Unearthing the Secrets of Influencer Marketing & Monetization

April 30, 2024 • Bozell • Season 5 • Episode 33

Host Jim Minge once again delves into the intricate world of influencer marketing, this time with plant-and-lifestyle macro influencer Samantha Hermann, whose Instagram account, @HousePlusPlant, boasts more than half a million followers. Samantha shares her journey from a plant-loving hobbyist during the pandemic to becoming a modern-day marketing powerhouse. She offers insights into consistent content creation, keeping audiences engaged, and leveraging platforms for brand expansion. You’ll hear how she monetizes her brand through Amazon and her own website to offer merchandise and personal consultations. Whether you're an aspiring influencer or a seasoned marketer, this episode offers a valuable look into how your company can leverage the power of influencer marketing to authentically connect with your audience.