Influencer Marketing (Part 2): How the Henry Doorly Zoo & Aquarium Used Influencers to Achieve Wild Success Artwork

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Marketing Then & Now: A Talk-and-tell with Bozell

Influencer Marketing (Part 2): How the Henry Doorly Zoo & Aquarium Used Influencers to Achieve Wild Success

February 08, 2024 • Bozell • Season 5 • Episode 31

Join us for another deep dive into marketing strategy in part two of our series on influencer marketing. In this episode, host Jim Minge explores how the #1 ranked zoo in the nation – Omaha’s Henry Doorly Zoo & Aquarium – leverages social media personalities to expand its reach, captivate audiences and increase visitor numbers. You’ll hear from Mandy Rosenquist, the Zoo’s vice president of marketing, communications and events, and Jacey Kallsen, communications manager, to discuss how they’ve transformed influencer marketing into a vital piece of the Zoo’s advertising strategy. Discover how they choose influencers, learn about their content guidelines and explore the impact of influencers on the Zoo's success. Whether you're a lover of animals or simply fascinated by the world of influencer marketing, this episode will take you on a journey through the wild world of advertising at Omaha’s Henry Doorly Zoo & Aquarium.